Anne’s diverse package of education (English and History major coupled with computer programming training and an NUI Certificate in Education and Training) and experience (from computer programming with Delphi Technologies for Friends First, AIB and BOI to small business accounts and liquidations to client database implementation with Safe Ireland) gives her a rounded perspective on business and commercial opportunities. She is fiercely loyal to the cause of small business success and has been a mentor for Jerry Kennelly’s hugely successful Young Entrepreneurs programme for the past two years.

When Anne is not ferrying her 12 old daughter about she spends her personal time on Jonathan Cainer’s website and expanding her encyclopedic knowledge of nutrition and alternative health fads.

Sambit was actually trying to return to India when Aileen and Anne persuaded or rather informed him that joining the SortMyBooks team was his true destiny. Sambit is very quick to assess a situation and realising resistance would be futile he complied gracefully. Sambit won't let us put a feature on the list until we can explain exactly its purpose, how it is going to work, what benefits it will have and more importantly whose looking for it. We've got to be able to prove our customers need and want it before he'll put it on the plan.

Sambit gets fits of trying to corporatize us but mercifully eventually gives up and says 'let's go for pints'. Sambit hails from Cuttack in India and has been living and working in Ireland for the last 7 years.

He loves helping people find the best ways to get their work done. He’s got the talent for explaining to our customers how to do things and where to find what they need. Ashley acts as our front line Quality Control and is not shy about giving his opinion. We run all new features past Ashley and often get shouts of ‘No way! That’s going to be a support nightmare’. He is dedicated to making sure we deliver software that’s easy and useful to our customers.

Ashley is nuts about Manchester United and gets very passionate about it after a few pints. He splits up his holidays to go see football games all over the world. He also likes to shoot his friends with paint of a Sunday.

Imelda started her own consultancy business in 2004 and quickly took umbrage at how complex doing your own accounts were. She came on board with SortMyBooks as a trainer in 2008 appreciating the simplicity and no nonsense style of training. Since joining the Aisling Software team Imelda has trained over 200 businesses to gain financial control.

Imelda loves true crime and hates all of that ‘new age crap’. She is a soft touch for a hard luck animal story and has been banned by Lee from bringing any more rescue dogs home.

Geraldine has a BSc in Business and has worked with SortMyBooks since 2007. Even though she’s lived in Kerry for 15 years she still sounds like she walked off the Holloway Road yesterday and will tell you loudly and proudly in her North London accent how our software is 100% Irish.

Aileen believes passionately in keeping things simple and loves the diversity offered through working with small businesses. Her mission is to empower business owners to take control of their own financial futures. Our customers love her for her ability to strip away the confusion and pomposity that seems to surrounds accounts. She removes the veil and shows business owners how their accounts are simply made up of a series of buying and selling decisions that they make by themselves every day.

Aileen’s goal is to wander the globe with her laptop working poolside from the Bahamas to Ballybunion

Regardless of being involved with many other web projects, Romans admits that SortMyBooks is his favourite. His team started working on the SortMyBooks in 2008 and their experience contributed to everything starting from the database model and MVC structure up to the design of user interface.

It was a bumpy ride. There were no "what client says — goes". Sometimes Romans would reject our ideas and counter-propose better ones. Discussions heated up as we looked for the perfect way to solve things. However their late working hours certainly paid up and resulted in a solid, fast, scalable and flexible online software.

Tom has been part of our Quality Team since 2009 and this is where his army background really shows. He is relentless and thorough when it comes to Quality. His attention to detail is legendary and at times really annoying. Tom puts our software and all new releases through its paces.

His goal is to accompany his wife Aileen wandering the globe together with Tom drinking large fruity pink drinks complete with umbrellas and twisty straws.